Are you still relying solely on offline marketing to attract new customers? It’s high time for you to utilize the power of web search engines–Google, Bing, Yahoo and others–to showcase your products and services to the needy searchers. To reach and convert these searchers into customers, you must invest in SEO services of high quality to get your business website optimized for various search engines. An SEO consultant works on-site and off-site to bring a website on the first page of Google and other search engines for words and phrases critical to a business.
Investing in Search Engine Optimization is essential to the growth of any organization; competition is fierce in every industry, and there are already thousands of websites (like yours) trying their best to appear in top 10 search results. Search Engine Optimization, if done correctly, can make your site stand apart from others.
Here are 10 points that will discuss the importance of SEO
SEO drives targeted traffic. SEO targets only those visitors and buyers who are highly interested in the products and services you offer. A good SEO works on exactly the same queries people type to search a product or service related to your business.
SEO is cost-effective and offers better ROI. If we compare its cost with the cost associated with other online and offline marketing techniques. Generally, the most Search Engine Optimization companies charge a certain amount of money either monthly, quarterly, or half yearly. Unlike paid ads, you don’t pay for every click, view or acquisition. The price of Search Engine Optimization services depends on several factors such as website size, competition in your niche, geographical area, and time-frame given.
SEO helps people discover your website. There are millions of websites out there fighting for top 10 places, and without SEO, a website stands no chance to get noticed by potential new customers. A website is almost useless if people cannot find it.
SEO is measurable. With the help of Google analytics and other tools, one can easily analyze the performance of any SEO campaign, to finally calculate return on investment (ROI). The vast amount of data we get through analytics helps us to evaluate and correct our SEO strategy to further improve the campaign performance. To analyze visitors behavior, an SEO can track each and every action they take on anywhere on the website, and then we can make required changes in the design and content to better serve unsatisfied visitors.
SEO helps to increase the Trust & Credibility of a brand. Search engine visitors are found to have a strong belief in favor of website if it ranks on top for keywords and phrases they are searching for; they think website must be the best if it is among top 5 search results.
SEO helps to build better social media presence. Social media platforms such as Facebook, Twitter and Instagram are hugely popular among masses. Today, people have a tendency to share anything on social media if they find something really good and useful. An experienced and skilled SEO can optimize the title, description and images for all the social media channels to maximize the results.
SEO increases brand awareness. As the traffic coming to your website grows, the popularity of your brand also grows. These people who are now familiar with your brand name, satisfied with your product and services, will certainly going to suggest your site to their friends and relatives.
SEO gives long-term results. Unlike PPC, even if you stop investing in SEO after 6 months of work, your website still stays on the top for a long period of time. It might occupy top rankings even for years if the niche is not hyper-competitive.
SEO is an important part of overall marketing strategy. As more and more people are getting online with every passing day, and the internet is easily accessible even in smaller cities and villages, it’s even more crucial to invest in quality SEO services.
Online search affects buying decisions. According to a survey, more than 80% population searches internet either to get more information or to read reviews before making the actual purchase. So it becomes necessary to invest in SEO if you want to show your products to these people.